Compare buying power. Explore reach. Price with perspective.
Economic buying power × connected population
| Compare | Country / territory | Buying power ⓘ | GDP / person | Online population* | Internet use | Inflation | Group |
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Select up to six markets in the explorer. Compare the evidence before choosing your next experiment.
Model a regional starting point, then validate it with conversion and net revenue.
0% keeps the USD price. 100% scales by nominal GDP per person. This is an income proxy, not household disposable income.
Test price = base price × (target nominal GDP per capita ÷ base nominal GDP per capita)adjustment.
Illustrative proceeds = price ÷ (1 + tax) × (1 − commission). This excludes refunds, withholding, payment adjustments and acquisition costs.
For paid apps and non-subscription IAP, Apple’s automatic equalization accounts for exchange rates and certain taxes. It does not promise equal affordability. Subscription pricing has its own rules.
Apple’s pricing documentation ↗Use macro data to shortlist countries. Use your own App Store results to allocate budget.
Connected population is a ceiling for internet reach, not an iPhone audience. Check country-level downloads, product-page views and paying users in App Store Connect.
Mobile web OS share can give direction, but it is not installed devices or paying users.
Check mobile OS traffic share ↗Prioritize the store listing, screenshots, paywall and onboarding in the market’s language. Group countries by language only after checking purchasing power and product fit.
Compare competitor price, reviews and positioning in each storefront. Do not extrapolate one category’s results to another.
Track conversion, refunds, retention and net proceeds by country and acquisition channel. A lower price only wins if conversion and retention compensate.
Break-even acquisition cost = net lifetime proceeds per acquired user. Give cohorts enough time to mature before scaling.
Choose one established market, one similar market with lower localization effort, and one larger price-sensitive market. Define budget and success criteria before testing.
Do not rank ad markets from GDP alone: competition and customer acquisition cost can reverse the outcome.
RevenueCat’s 2026 sample reports median day-60 App Store revenue per install of $0.65 in North America and $0.15 in India / Southeast Asia. These are sample-wide regional benchmarks, not country forecasts or paid-app benchmarks. Category, app quality and acquisition mix matter.
Read the report and its methodology ↗Reference checked September 25, 2026. Annual report; review when a new edition is published.